Property Of Shawn Khemsurov

Hi Friends,

I have absolutely no valid excuse for the 6 month gap in this newsletter, but we are so back!

Last night I caught Turnstile live here in Columbus and it was an incredible show on many levels. It's 2025 and hardcore music is the most popular it's ever been, and bands are able to headline and sell out a 5,000 cap venue on a Monday night. I also got to see my buddy Franz, who was a 13-year-old kid loading his drums down the rickety Legion of Doom punk house steps when I first met him many years back. To see him up on stage rocking in front of that many people is a special feeling, and I was able to tell him how proud I was of him. I have met so many awesome people through music and going to shows since I was a teenager and hope the next generation is out there building those friendships in real life.

Chase and I just got back from another Shoptalk event, this time we roadtripped to Chicago. I have spent only about 3 nights in over the past 20 years there, a departure from the frequent trips as a kid to visit my relatives. The conference went well, as we met some potential clients for Electric Eye, podcast guests for Honest Ecommerce, and great partners like Dan and Drew from Post Pilot. We hosted a dinner at our client Giordano's (new site by us coming soon) flagship location and hit the afterparty that boasted a performance by Timbaland! Once again, creating real friendships in real life, off the screen.

Electric Eye is also in the process of rebranding with Korey Vincent from Feel. We are getting close to 10 years in business (oh my) and felt it was time to refresh our look and redesign our site (2026). Can't wait to share more later on but for now just some vibes:

We are settling into the new house and it's starting to finally feel like home. As a service business owner, I love to observe how others run their businesses and try to learn something. What I've learned in the past 6 months is that most companies don't know how to take care of their customers and ensure a good review. I had so many issues with lackluster work and products that I actually started to think everything was my fault :( It's possible that we might be holding these experiences to a higher standard than most since we are design-minded and want to preserve the integrity of the home and investment. Still yet, it's key to understand the client/customers perspective and fix things so long as they are fair and polite requests. I noticed a lot of work with no follow up to see if everything went well or resolution for outstanding issues.

Electric Eye works hard to provide clients with the best experience and communication to make sure they are happy with the results. We have 55+ 5-star reviews in the Shopify Directory that I hope reflect those efforts. I'm not saying we're perfect, but I hope our reputation is a differentiator in our space. As always, if you or any brands you know need help with Shopify, I'm happy to jump on a call to discuss their business with no strings attached. We also incentivise those referrals and just paid someone four figures for a simple introduction!

Ok, going to try and get back on a monthly cadence...

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-Shawn Khemsurov

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